2023
HOPE I — Origins
A collection of instant classics. Our first drop drew from the essence of simplicity and comfort.
2023
A collection of instant classics. Our first drop drew from the essence of simplicity and comfort.
2024
Building on the foundation of our first drop, this collection introduced more colour and variety. French terry hoodies became a defining element.
A story behind the collection
"This was, without question, one of the most meaningful projects I’ve ever worked on." — Vitor Cortes, Founder.
Captured by the renowned photographer Paula Caline, the shoot took place in Salvador, Bahia, located in Brazil —a city rich in culture and history. We found ourselves near its historic centre, in a studio known for hosting some of the region’s most respected artists.
The original vision was different.
We had planned to shoot outdoors, in the Botanical Garden of Salvador—surrounded by natural light, open space, and the quiet energy of the landscape. But on that day, the rain came down heavily, forcing us to rethink everything.
What could have been a setback became part of the story.
With the collective effort of everyone involved, we quickly secured a studio just in time to bring the project to life. There was a sense of urgency, but also excitement—an energy that carried through the entire shoot.
Every piece in this collection was designed and crafted in Canada, then carefully transported to Brazil for this moment. A meeting of places, perspectives, and people—brought together through a shared vision.
“One of the most rewarding parts of any project is seeing people smile and truly enjoy what they do best. This project was no different.”
— Vitor Cortes, Founder